chalk
monkey labs

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based in
Hamilton, ON
GREAT ATHLETES AREN'T BORN,
ThEY're built

Want to become faster, stronger, and more athletic?

We provide scientifically backed, individualized training to help you level up your athleticism.

Making you more athletic, healthier, and confident. So that you can dominate in your sport and in life

How We Train

Discovery Call

We'd love to talk. Connect with us and tell us about your situation. We'll work with you to find a solution that works for your budget and time constrains during a free 15-minute zoom call.

02

Lifestyle & Athletic Assessment

Stop guessing. Start knowing. We'll identify deficiencies in your movement and lifestyle and provide you with a detailed report and plan to help you identify where you should focus your energy.

03

Strategy Session

We'll review the data from your assessment with you over a 60 minute zoom call, help you set goals, make a plan to tackle these goals and identify new high performance habits.

04

Train

It's time to get to work. We'll build an individualized program from the information we gain from our assessment and develop the movement deficiencies that are holding you back from reaching your full potential. Train with us in person or online to increase your speed, power, strength and agility.

About us:

DATA DRIVEN,
BACKED BY SCIENCE,
WITH YEARS OF EXPERIENCE

Where hard work and determination meets science. Scientifically backed programs to provide you with the most effective path to becoming the best version of yourself.

Our Team

Chris vellucci, MSc, cscs, phD(S)
founder & Director of sport sciences

Chris is dedicated to applying cutting edge science to help people reach their athletic potential. He has served as a Sport Science Intern at USA Hockey and University of Minnesota, and later as Lead Performance Coach at Ridley College. Chris holds a PhD(s) in Sport Biomechanics from Brock University.

Our Services

ready to GET TO
work?

Assessment

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We take the guess work out of training. We on-board every client by completing a comprehensive assessment of your movement skills and lifestyle habits. This allows for us to individualize your training and address your specific needs. Our coaches will take you through a movement, strength and speed assessment. Each assessment is followed up with a strategy call with one of our coaches. [$200 per athlete]

sports
performance

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Trying to earn a scholarship? Play junior? Or turn pro? Our staff has years of experience working with hockey players and runners. Work with us one-on-one to fine tune your movement so that you're the fastest and strongest athlete you can be. Each session includes individualized mobility, speed, power and strength training to help you perform at your best. [$500-1200 per month]

Lifestyle performance

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Tired of conflicting information on the internet. Work with one of our coaches 1 on 1 and we'll eliminate the guess work and help you come up with a plan that fitness routine that fits your lifestyle. We'll set you up with an individualized strength, power and mobility program to help you feel your best. [$500-1200 per month]

Team training

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Take your team to the next level.
Work with us to make your team bigger, faster and stronger. Each session will include mobility, speed, power and strength training. Service is available at our facility or at your practice location [Starting at $300 per hour].  

FAQs

What if I'm not an athlete?

We believe that taking care of your body is ultra important regardless if you're an athlete or not. Our training programs can help you improve your longevity, quality of life and confidence.

Where are you located?

We're located in the heart of Hamilton, Ont at 70 Main St E #205, Hamilton, ON L8N 1A2.

What if I don't have time to workout?

Life's busy, we understand that. Training with us requires as little as 2-3 hours a week. Our coaches provide accountability and wisdom to help you get the most out of your time.

What if I don't like the workouts?

Many paths that lead to Rome. We do our best to tailor the workout to your unique preferences while still getting you the results you want. Our contracts run month-to-month so you're never locked into a long-term commitment.

Can't I just use free programs I found on the internet?

Free programs, often lead to you feeling beat up and bored because they're not tailored to your unique needs. We provide a completely custom program tailored to your unique preferences and body. Our programs are created by PhD level sport scientists who have worked with the worlds most elite athletes.

TRAINING BLOG

Rad

2023
Art Direction
Webflow
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

Winsom

2023
Art Direction
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

Playhouse

2022
Art Direction
Webflow
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

Landers

2022
brand identity
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

Born from Rock

2022
Art Direction
Digital Design
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

Public Records

2022
Art Direction
Webflow
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

Treehouse

2022
Art Direction
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

The Unit.

2021
Art Direction
Webflow
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.
Ludlow
2021
Art Direction
Webflow
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.
Maribou Wine
2021
Webflow
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

Selected works

Rad

2023
Art Direction
Webflow
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

Winsom

2023
Art Direction
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

Playhouse

2022
Art Direction
Webflow
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

Landers

2022
brand identity
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

Born from Rock

2022
Art Direction
Digital Design
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

Public Records

2022
Art Direction
Webflow
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

Treehouse

2022
Art Direction
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.

The Unit.

2021
Art Direction
Webflow
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.
Ludlow
2021
Art Direction
Webflow
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.
Maribou Wine
2021
Webflow
strategy
Born from rock is a jewelry studio based in ny. we partnered with the studio to create an intuitive experience for a thoughtful brand.